E-commerce consulting
E-commerce consulting
Online sales that make money – from strategy and platform choice to a profitable store
We help companies launch online sales or make an existing store finally profitable. We start with the numbers: the sales model, margin, customer acquisition cost and logistics – and only then choose the tools.
We don’t sell implementations or platforms. We help choose the platform and implementation partner, and then oversee the project – deadlines, budget and whether the store is meeting its goals.
When it makes sense
Signs that your online sales need putting in order
The most expensive mistakes in e-commerce are made at the start: the wrong model, the wrong platform or campaigns that buy sales below cost.
- The store sells but doesn’t make money. Turnover is growing, but after advertising, logistics and returns there’s nothing left.
- Advertising is getting more expensive. Customer acquisition cost is rising faster than basket value.
- You want to start selling online. As a manufacturer or distributor – and you don’t know where to start or how much it costs.
- The platform is limiting growth. Every change takes weeks and integrations with the company’s systems don’t work.
- The agency sends invoices, but there are no results. You need someone on your side to assess the work and keep an eye on the goals.
- Data is scattered. No one knows exactly which products and channels bring in profit.
How we help
Three situations companies come to us with
Whatever the starting point, we begin with the numbers – and choose the technology to fit the model, not the other way round.
From scratch
Launching online sales
- Sales model: own store, B2B, marketplace
- A business plan and a realistic start-up budget
- Offer, prices and logistics for the online channel
- A plan for the launch and the first months
When: the company sells offline and wants to open an online channel.
Profit
Store profitability
- Margin after advertising, logistics and returns
- Customer acquisition cost and basket value
- Product and marketing channel profitability
- A marketing plan with a budget and goals
When: the store has turnover but doesn’t deliver the expected profit.
Technology
Platform selection and implementation
- Business requirements and platform comparison
- Request for proposal and choice of implementation partner
- Integrations with ERP, warehouse and payments
- Oversight of schedule, budget and acceptance
When: you are changing platforms or building a new store and want to stay in control of the project.
Store profitability
What an online store really makes (or loses) money on
Turnover says little. Profit depends on a few indicators – and these are what we check first.
| Indicator | What we check | Typical levers for improvement |
|---|---|---|
| Product margin | Margin after discounts and promotions, by product and category | Prices, offer structure, purchasing terms |
| Customer acquisition cost | How much an order from each advertising channel costs | Budget shifted to channels that make money |
| Basket value | Average order value and how it changes over time | Bundles, free-delivery thresholds, cross-selling |
| Returning customers | What share of sales comes from regular customers | After-sales communication, email, loyalty programme |
| Logistics and returns | The cost of delivery, packing and handling returns per order | Terms with carriers, warehouse processes, returns policy |
Working together step by step
How we work – 6 steps
- 01
A free meeting
Online or at your company. Without obligation; on request we sign an NDA first.
- 02
Diagnosis
Data on sales, margin, advertising and logistics costs – or assumptions, if you are just starting out.
- 03
Strategy and model
Sales model, business plan, budget and measurable goals.
- 04
Choosing the platform and partner
Requirements, comparison of offers and choice of implementation partner – independent of vendors.
- 05
Implementation oversight
We keep an eye on the schedule, budget and quality – on your side of the table.
- 06
Growth and results
KPIs, performance reviews and a plan for further growth of online sales.
Who will lead your project
A practitioner who has built and grown online stores himself
Why Strategy Partners
An adviser on your side – not a platform salesperson
Practice, not theory
More than 30 stores built and grown – we know where e-commerce projects most often go off the rails.
Independence
We don’t sell implementations or licences, so we choose the platform and partner solely in your interest.
Numbers first
Model, margin and customer acquisition cost – before you spend your budget on technology and advertising.
Control over implementation
We keep an eye on the deadlines, budget and quality of the technology partner’s work.
A store integrated with the company
ERP, warehouse, payments and logistics – the store works as part of the company, not a separate island.
Clear rules
We agree scope, schedule and fees before the start, and report results on an ongoing basis.
Results in practice
Case studies from our projects
Natural ropes in e-commerce: a brand selling across Europe
Natural ropes in e-commerce: specialisation instead of a broad range, B2C and B2B customers, several thousand orders a year and sales growing by 30% year on year.
See the case study →
An online handbag store – a 6× return on investment in 5 years
A handbag store built from scratch in a portfolio company: several thousand orders a month, a margin above 50% and a 6× return on investment in 5 years.
See the case study →
Online education: a strategy for a profitable subscription model
A diagnosis of 53 employees, 3 days of workshops and a 2022–2025 strategy: a new subscription model, an offer in 3 price segments and a target of 20% operating margin.
See the case study →Insights
Worth reading
FAQ
Questions about e-commerce consulting
The questions we hear most often before the first conversation.
Do you build online stores?
Why does a store sell but not make money?
How do you choose an e-commerce platform?
How do you start selling online as a manufacturer or distributor?
Do you help with the store’s marketing?
Do you integrate the store with the company’s systems?
How much does e-commerce consulting cost?
Do you sign NDAs?
Free conversation
Let’s talk about your online sales
Tell us in a few sentences whether you are starting out in e-commerce, want to improve your store’s profitability or are choosing a platform. We will reply within 24 hours and propose a time for a conversation.
- The first conversation is free and without obligation.
- Full confidentiality – on request we sign an NDA before the conversation.
- You talk to an e-commerce practitioner – independent of platforms and agencies.
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