Marcin Antoniak
Strategy adviser
Marcin Antoniak – a marketer and PhD in economics who brings products to new markets
Marketing strategy · new products and the offer · foreign expansion · marketing processes
In marketing and management since 2001 – in B2C and B2B, at large international corporations and Polish-owned companies. He has been responsible for European markets, North Africa and the Middle East.
He has progressed from junior marketing roles to heading marketing and acting as a strategy adviser to company CEOs.
Experience
Marketing practice backed by science
He started his career responsible for the Polish market, and was quickly promoted to a manager responsible mainly for European markets, as well as North Africa and the Middle East. He has worked in B2C and B2B marketing – in FMCG (food and cosmetics), construction and technical sectors, and household appliances.
He specialises in creating and implementing marketing strategies, working with external agencies, launching new products and managing the existing product portfolio. He manages teams and international markets. He has also advised on optimising processes in the marketing department and across the company.
He has strengthened his practice with a PhD in economics. He has taken part in 7 academic conferences and published 9 academic papers in the last three years.
Education: PhD in economics (Poznań University of Economics and Business); MA in economics, specialising in marketing (University of Gdańsk); MSc in biology (Adam Mickiewicz University in Poznań); postgraduate studies in economic analysis and controlling (Poznań University of Economics). As part of his PhD he studied at the University of Zagreb and the Czech University of Life Sciences Prague.
Areas
How Marcin helps companies
He leads projects in four areas. Below – what owners and boards most often come to him with.
Marketing strategy
Marketing that supports the company’s goals rather than just generating costs.
- The marketing budget is growing, but the results are unclear
- The brand doesn’t stand out from the competition
- There’s no coherent B2B or B2C strategy
New products and the offer
Launching a product that will find customers.
- The company is planning to launch a new product
- The offer is too broad and hard to manage
- Products are losing market share
Foreign expansion
Entering new markets with a well-thought-out plan.
- The company wants to sell in other European countries
- A planned entry into North African or Middle Eastern markets
- Export sales are haphazard and unprofitable
Marketing processes
A marketing department that runs smoothly and works with the rest of the company.
- Campaigns are created late and without coordination
- Working with agencies is expensive and ineffective
- Marketing and sales don’t speak with one voice
FAQ
Questions about working with Marcin
A short guide to the first contact and working together.
Can I talk directly to Marcin?
Does Marcin work with B2B companies?
Does Marcin help with entering foreign markets?
Does Marcin help choose and evaluate marketing agencies?
How do we start working together?
Free conversation
Talk to Marcin about marketing and sales growth
Tell us in a few sentences what your company is facing. We will reply within 24 hours and propose a time for a conversation.
- The first conversation is free and without obligation.
- Full confidentiality – on request we sign an NDA before the conversation.
- You talk to an experienced adviser, not a salesperson.
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